NEWS

The 8th year collaboration between the Faculty of Journalism and Mass Communication, Thammasat University and Dentsu International Thailand in conveying the knowledge and skills in creating digital advertising campaigns from real client briefs for the students to learn on the way of thinking, tools, and have hands-on experience. From analyzing the challenge, understanding consumer insights to come up with strategies, writing creative briefs, thinking creative works, campaign and media planning, to measuring results.

The representative from Dentsu One (Bangkok), Ms. Saisoi Snidvongs na Ayudhya - Chief Brand Strategist, taught on the topic of Consumer Understanding as always. She let the students question on the things we need to understand from the target. This year’s topic is relating to food, so we explored on human’s need-state that do not only eat just to fill the hunger or for survival. This is the first time in 8 years that the class is taught on online - enabling a new fun experience. After everyone finish all the classes, we will be back again to update on the students’ project works.

APAC Effie Awards 2021 has appointed Taku Morikami, Managing Director of Dentsu One (Bangkok), as the jury of APAC Effie Awards 2021. The APAC Effie Awards is the industry’s preeminent award for marketing effectiveness. Globally recognized as the gold standard for assessing marketing effectiveness by both agencies and clients, it continues to honor and celebrate the most effective marketing communication works from across the region.

Supparat Thepparat, the ECD of Dentsu One (Bangkok), shared his inspiration on “Creative / Effective” in the Academy center course

Monstar Hub, Digital consulting company, and “Business Design Lab” by Dentsu One have signed partnership to empower Dentsu One strength especially in digital.

Saisoi Snidvongs Na Ayudhya, Chief Brand Strategist, Dentsu One (Bangkok), was invited to be the guest lecturer for the fifth times for DANXTU co-academic program ‘Digital Advertising Strategy’ at faculty of Journalism and mass communication, Thammasat university.

Supparat Thepparat, Executive Creative Director of Dentsu One (Bangkok), is nominated to be one of advisers in the “Meet the Experts” class. The mentorship program of BUSEM, Bangkok University.

Dentsu One (Bangkok) launched a new unit “Business Design Lab” to offer solutions beyond advertising. The lab is aimed to work with clients in the upstream of their business value chain and offer solutions such as business/service/product designs.

Charn Boontherawara, a senior brand strategist of Dentsu one (Bangkok),
is invited to share his though on “Strategy Development With Target Insight”
for bachelor degree at Thammasat University, and also is one of the judges of the marketing plan project.