Umay+ is a cash advance card company that has been around

Thailand for over 22 years and has never changed or repositioned

its Brand Identity. The world is changing and so are the lifestyles

and behaviours of the people. It is therefore necessary that

Umay+ give itself a new identity to appeal to its target group.

Umay means 'dream' in Japanese. Everyone has a dream that

they want to become a reality. This new Brand Identity therefore

aims to communicate how your dream can be maximised.

The new logo of Umay+ is created from the golden ratio

and by raising the + sign higher, it highlights the message of

maximising the dream. The graphic identity of Umay+ is dynamic,

derived from each letter in the logo which represents different

things. The function is also two types which communicates

the brand tagline “Plus more happiness to your life”.

AWARD